In recent years, the issue of data privacy has become increasingly important in the world of online advertising. With the introduction of new regulations and guidelines, companies must adapt their targeting ads practices to comply with these new rules. In this blog, we will discuss the importance of complying with these new practices and provide tips on how to do so.

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One of the most recent developments in data privacy regulation is the latest Irish data protection authority (DPC) concerning Meta Prohibited methods of Personal Data violations for targeting ad practices. This practice relies on a weak legal base for processing and is thus prohibited for use without the user’s explicit consent. This means that companies must obtain clear and informed consent from users before using their personal data for advertising purposes, including placing a notice at collection statement with clear and transparent info about processing methods.

Companies must obtain explicit consent from users before collecting and using their personal data to comply with this obligation. This means that companies must provide clear and concise information about how their personal data will be used and must obtain explicit consent from users before collecting and using their data.

In addition to the Meta Prohibited Use of Personal Data for Advertising, there is also the issue of data brokers. Data brokers collect, sell or share personal data to advertisers. These companies often collect data without the user’s knowledge or consent, which violates their privacy rights.

Finally, companies must also comply with the California Consumer Privacy Act (CCPA) and the newly introduced California Privacy Rights Act (CPRA). These acts require companies to allow users to opt-out of the sale or share their personal information. This means that companies must provide clear and concise information about their data collection and sharing practices and must obtain explicit consent from users before sharing their personal data.

To comply with the CCPA and CPRA requirements, companies must provide users with clear and concise information about their data collection and sharing practices. They must also give the users the option to opt out of the sale or sharing of their personal information.

In conclusion, complying with new targeting ad practices is essential for companies that want to operate responsibly and ethically.

References:

1. https://techcrunch.com/2023/01/11/meta-ads-legal-basis-dpc-final-decisions/https://noyb.eu/en/breaking-meta-prohibited-use-personal-data-advertising
2. https://noyb.eu/en/data-brokers-identification-possible-sell-ads-not-exercise-fundamental-rights
3. https://oag.ca.gov/privacy/ccpa
4. https://www.cpdpconferences.org/uploads/files/CPRA_vs_CCFA_-_Gry Hasselbalch (1).pdf